SERENDIPITY MEDIA HOMEPAGE ICONS

During the rebranding of Serendipity Media we had decided to update all aspects of the branding which included the website look and feel. Through the rebranding process Serendipity Media wanted to focus on their ability to tell their clients stories in a genuine and meaningful way. The decision was made to rebrand Serendipity in a way that felt like storytelling in itself and creates a kind of scrapbook aesthetic. With that vision in mind I decided to create icons that are different than typical icons that would appear on a webpage. I created these icons to appear as pinned notes on notebook paper for each of their respective services. Each icon was designed to give a simple visual to what the service is and includes a hand illustrated push pin to further bring in the branding colors.